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It's impossible to deny the impact that social media can have on a business. With almost 2 billion people on Facebook alone, there's a need for companies to have a social presence. Striking the right tone and really capturing an audience ...

There was once a time when a tactic known as "black hat SEO" reigned supreme. Black hat SEO is an overly aggressive strategy that focuses on getting a search engine's attention. It cares not for the audience or the value ...

As business leaders, finding that competitive advantage can be the difference between getting an okay return on our investments and getting an amazing one. This is why landing page development is so important. This advantage can be elusive. But that ...

A solid social media presence has the power to transform your business quickly. Therefore, if you are using social media in your strategy, it needs to be effective. One way to check this is to stay in line with current social media ...

When advertising with Google's Adwords PPC (Pay Per Click) program it is often assumed that your website will rank better for a number of reasons. Some marketing agencies blatantly say this - however it is not true - but more on that ...

Off-Site SEO (also known as Off-Page SEO) includes all actions a website owner can take in order to increase the number of visitors to your website. The idea is to increase the flow of traffic to your website and thus ...

Business owners have to face many harsh realities and the one that is most elusive is website SEO (Search Engine Optimization). The issue of SEO is a key factor that makes or breaks a company’s website. The reason is simple ...

Since the dawn of the Internet email spamming quickly became one of our most common and annoying problems. This is especially true for small business owners as not a day goes by without a few spam emails finding their way ...

Your website is the keystone of your business's online presence. Website maintenance plays a big roll in keeping your website up to date and running smooth. Forgoing website maintenance is similar to not changing the oil in your car. At ...